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In conversation with gemstone jewellery designer Anna Berezina

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 Anna Berezina

Anna Berezina adores the beauty of gemstones. The daughter of a gemologist, Anna recalls growing up surrounded by glittering stones and minerals and would often watch her father cut the beautiful gems. This inspired her career in jewellery design. Based in Moscow, Anna has her own store and spends her time sketching and crafting her intricate designs.

In 2019, Anna Berezina received an honorable mention for the Professional Design Excellence Award, at the MJSA Professional Vision Awards. The ring that she designed (pictured below) features a plush opal gemstone surrounded by Anna’s signature nature-inspired setting.

Each of Anna’s pieces are one-of-a-kind. No two gemstones are the same, which is why Anna Berezina’s jewellery is perfect for women who want to convey their individuality. Discover the amazing designs of this unique jewellery designer. We interviewed Anna about her jewellery-making process, her sources of inspiration, and her work-life balance. Anna’s jewellery is so special, you won’t forget these gems easily.

Anna Berezina

How did your brand begin?

I started doing jewelry at the age of 15 when I was in College and then at the institute, it became my profession 10 years ago.


When did you first fall in love with jewellery and knew you wanted to become a designer?

My father is a geologist. Since childhood I was surrounded by beautiful stones and minerals, they decorated our apartment, and I often visited the studio of my father, who was fond of cutting gems. My love for gems became the beginning of my interest in jewellery.


Values are really important to us at JewelStreet. What are your core brand values?

It is important for us that a woman would feel special wearing jewellery, that they would really make her more beautiful and confident. An important part of our philosophy is to work only with natural materials in the global world of production and technology.

Anna Berezina


Where do you get inspiration for your designs?

I am inspired by travel, architecture and nature. Most often my jewellery begins with the gemstone. Its shape and features are also a source of inspiration.


How is your jewellery made?

I make a model by hand, using a special wax for modeling, or create a 3D model, then make them in silver or gold. An important part of the production is the matting and polished surfaces - electroplating. After that, I set the gemstones.


Tell us about some of your most inspiring clients, or bespoke commissions.

I once did a set for my dear client. The jewelry was very beautiful, and my client told me to send it to the international competition, on which ring this compact received honorable mention - this was an important step in my career.

Anna Berezina


How do you want someone to feel when they wear your jewellery?

I would like the women who wear my jewelry to feel special, stylish, and my jewelry would attract more attention to them. (At least I feel it when I put on my jewelry!)


What has been the highest and lowest point of your career so far?

At the very beginning of my journey, when I studied, my clients were friends of my family. I learned to make jewelry and communicate with customers. The highest was when I made jewelry which subsequently exhibited in auction houses, there were not many yet.


If you could only wear one piece from your collection, what would it be and why?

My earrings with opal and baroque pearls - these are in my collection. But I love all my jewelry and am ready to wear them all.

Anna Berezina


Do you have any exciting future plans and where do you see your brand in 5 years?

I want to be a famous jewelry brand that my love for natural gemstones and stylish jewelry shared by many women.


If you could travel to one place in the world right now, where would it be and why?

New York, I think it's a very inspiring place.


How do you ensure you’ve got a good work/life balance?

This balance helps me to maintain my little daughter and family.


What meal is your signature dish?

Basil salad and French berry tart. I love cooking.


Desert island books - which 3 books would you love to have on a desert island?

Eugene Onegin, Афкутруше 451, a collection by Chekhov.

Anna Berezina

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